I'M
MOHAMMAD
ZISHAN ALAM.

Data Analytics Enthusiast

New Delhi zishanalam396@gmail.com +91 9560328589

About Me

Detail-oriented and inquisitive Data Analyst with experience in data management, forecasting, and business intelligence. Adept at leveraging tools like Python, Google Analytics, and Google Data Studio to drive insights and improve decision-making. Strong background in AdTech, operations, and project management with excellent problem-solving skills and technical expertise. Passionate about using data to optimize business performance.

EXPERIENCE

Digital Marketing Executive (REMOTE)

Adexie

FEB 2024 – PRESENT

  • I develop, implement, and manage digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
  • I optimize content for the website and social networking channels (SEO, SEM, email marketing, social media, and display advertising campaigns).
  • I create and manage engaging content (text, image, and video) tailored for different platforms and target audiences.
  • I monitor and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and other relevant platforms.
  • I identify trends and insights and optimize spend and performance based on data.
  • I conduct keyword research and market analysis to improve search engine rankings.
  • I stay up to date with the latest digital marketing trends, tools, and best practices.
  • I collaborate with designers, content writers, and other freelancers as needed.

Operations Associate (Publisher Management)

Unibots

Jun 2022 - Jan 2023 (8 months)

  • Responsible for ensuring client campaign success by proactively managing publisher channels to understand partner revenue goals and formulating detailed plans to exceed those goals. Ad revenue optimization through GAM360.
  • Monitored campaign delivery, fill rates, payouts, & all other stats for 50 plus assigned clients.
  • Worked with cross-functional teams for seamless project execution and campaign alignment.
  • Built & delivered publisher reports to publishers & internal teams. Demonstrated technical aptitude to overcome integration issues by implementing strategy, reports, internal/external meetings, and growth initiatives.
  • Implemented and monitored oRTB-based programmatic advertising to optimize real-time bidding efficiency and increase publisher revenue.

Data Analyst

GfK

Feb 2021 - May 2022 (1 year 4 months)

  • I supported the lead analyst in researching and forecasting for multiple companies by gathering and analysing market data.
  • Developed and implemented python scripts to automate repetitive tasks such as product matching and duplicate detection, enhancing efficiency and data accuracy.
  • Extracted and structured product information from international retail websites like Shopee and Lazada in Vietnam and Indonesia to create and update database records.
  • Conducted comparative analysis of key product features and data points, ensuring consistency and reliability.
  • Regularly updated, validated and corrected database information to maintain data integrity and improve decision making processes.
  • Provided actionable insights and reports to leadership, helping drive data-driven decisions in product development and market expansion.

Project Coordinator (INTERNSHIP)

RSTech Softwares

Apr 2020 - Jan 2021 (10 months)

  • I was tasked to manage the delivery of websites and app projects by overseeing development cycles, coordinating with designers, developers, and QA teams, and ensuring seamless deployment.
  • Prepared necessary presentation materials for meetings, including wireframes, technical documentation, and progress reports. Ensure project deadlines are met by tracking sprint progress, identifying bottlenecks, and optimizing workflows.
  • Adhering to industry-standard frameworks such as Agile, while maintaining comprehensive project documentation, including requirement specifications, test cases, and version control logs.

Operations Executive (INTERNSHIP)

MoreTasks

Jan 2020 - Mar 2020 (3 months)

  • Assisted customers with a wide range of inquiries, including reservations, cancellations, and general concerns, ensuring prompt resolution and a high level of customer satisfaction.
  • Managed daily project-related inquiries, coordinating with internal teams to provide timely and accurate responses, facilitating smooth operations.
  • Generated, analysed, and distributed management reports, ensuring accuracy and relevance to support data-driven decision-making.
  • Maintained clear communication with stakeholders to streamline processes, improve efficiency, and enhance the overall customer experience.

Education

Post Graduate in Computing

UNSW (SYDNEY, AUSTRALIA)

FEB 2023 – MAR 2025

Bachelor of Technology - BTech, Computer Science

Jamia Hamdard (DELHI, INDIA)

JUL 2016 – NOV 2020

Air Force Golden Jubilee Institute

(DELHI, INDIA)

Skills

Python

SQL

R

C Language

Operations Analytics

A/B Testing

Looker Studio

Power BI

Microsoft Excel

DBMS

KPI Tracking

Display Ads

ZOHO CRM

oRTB (Header Bidding)

Project Portfolio Management

SSP (Supply Side Platform)